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Blog posts of '2015' 'January'

Cleaning Your PC For Peak Performance

Any time is a good time to do a clean up of the computers, servers and electronic equipment in your office, both inside and out. Failure to thoroughly clean your computers and servers at least once or twice a year will result in decreased performance and possibly even system failures.

Here’s why:

Dust clogs the computer’s cooling system causing it to heat up, damaging sensitive electronic equipment. Dust can also cause fan noise and (believe it or not) slow performance!

Crumbs and dirt in your keyboard can cause keys to stick and crunchy sounds when typing. Plus, it’s just gross and unhealthy; do you know there are more germs on your computer keyboard than the average public toilet? Even dust, fingerprints and dirt build-up will make your computer monitor dim and fuzzy.

Here are 5 quick steps you can take today to clean up your systems and improve performance:

  1. Use Disk Cleanup to delete temporary files, unused programs and any other files taking up space and slowing things down. (Start > All Programs > Accessories > System Tools > Disk Cleanup)
  2. Defrag your hard drive to speed up access to your data. (Start > Control Panel > System and Security > Administrative Tools > Defragment your hard drive).
  3. Update your spyware and antivirus software with the newest definitions. The internet changes fast. Having outdated security can slow you down dramatically.
  4. Make sure you have the latest security patches and updates installed and configured properly.
  5. Check your backups and conduct an emergency “restore” of the data. Remember, the best time to check your backups is when you DON’T desperately need to recover your data...

 

Zachary T. Brown
Marketing Director
StormsEdge Technology

Media Marketing Tools

New social media marketing tools seem to pop up every day, so here’s some help sorting the best from the rest:

1. Mention: Google Alerts for the social web. Mention helps you monitor your brand’s presence on social networks, forums, blogs and more. It also includes social features that allow you to respond to mentions of your brand and to share industry news that you find.

2. Buffer: Social media publishing plus powerful analytics. Buffer is a powerful social media tool that lets you schedule your updates to Twitter, Facebook, LinkedIn, Google+ and App.net.

3. Feedly: Content discovery. Finding great content to share with your audience is easy with Feedly. Not only can you subscribe to RSS feeds to keep on top of industry blogs and news sites, you can also use Feedly to discover new content related to your topics of interest.

4. Twitter Counter: Track Twitter progress. It can be easy to lose track of how your Twitter account is growing; that’s where Twitter Counter comes in. It’s a free service that tracks changes in your follower count and predicts future growth over time.

5. Zapier: Link favorite social services. Zapier connects the services you use independently. For example, if your team uses HipChat to keep in touch, you can use Zapier to set up automatic notifications inside HipChat rooms for Tweets, MailChimp campaigns or new RSS items.

6. Bottlenose: Intelligence for social networks. Bottlenose features a real-time search engine that queries all public information from social networks and groups and displays it in algorithmic order of importance. The result is a stream of content ranked by most to least important.

7. Followerwonk: Follower analysis for Twitter. Although you can use a tool like Twitter Counter to watch the growth of the number of your Twitter followers, you may need to analyze your followers more carefully. Followerwonk breaks down your followers into demographics so you can understand them better.

8. Quintly: Social analytics for brands. Quintly is a powerful tool for in-depth social media analytics, helping you track your business’s social media performance on Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. Quintly also has benchmarking features that help you understand how your performance compares to that of competitors and to industry averages.

Zachary T. Brown
Marketing Director
StormsEdge Technology

The Mobile Revolution

Did you know that the mobile phone in your pocket has more computing power than all of NASA in 1969? As marketers, we’ve never had more power to reach and influence people. Mobile drives strong local action. Consumers love using their device to discover what’s nearby, and then make a decision and take action.

Mobile has surpassed desktop in total search. In fact, mobile users take action. Almost every mobile owner has searched for something online, and 94 % have searched for something local. When they find something, they act fast: 90% take action within 24 hours; 70% call businesses after searching, and 66% have visited stores in person after doing mobile search.

This all spells opportunity for local businesses that have entrusted us to help them grow. The fact is, we haven’t been doing a very good job. In fact, we are failing. A startling 85% of Small-to-Medium Businesses (SMB) have no mobile-optimized experience.

Here are four ways to identify great leads:

  1. Old site = no mobile. If your client’s site looks old, it probably is. With the proper re-design or re-build, you can make any site look like a Fortune 500 site. You only get one chance to make a great first impression. Responsive design ensures that the site will optimize to any screen size. That includes mobile. As pages and information get updated, your customers benefit by only making one set of changes. 

  2. Mobile companion. It is possible to build for mobile only. At the very least, your customers should think about the functionality important to the mobile user. It’s important to remember, mobile has huge search reach. When a mobile user comes to your site, make it easy. It doesn’t have to be a duplication of your desktop site. 

  3. Social integration from the homepage. Search engines are recognizing and rewarding so-called social signals. Enormous online conversations take place on Facebook, Twitter, and LinkedIn, to name a few. 

  4. Telephone number must be on the homepage. This one is very important and often overlooked. Obviously smartphones are capable of make outbound telephone calls and local brands must harness this unique strength.

There is huge opportunity. But if it’s not enough to motivate your sales teams, consider this. An alarming 57% would not recommend a site with a poor mobile experience. This is the best way to kill any chance of growing with word-of-mouth. And a whopping 40% have turned to a competitor’s site after a poor mobile experience.

The mobile revolution is here. Start thriving.

Interested in reading the full article? Click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

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