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Blog posts tagged with 'Advertising'

The Mobile Revolution

Did you know that the mobile phone in your pocket has more computing power than all of NASA in 1969? As marketers, we’ve never had more power to reach and influence people. Mobile drives strong local action. Consumers love using their device to discover what’s nearby, and then make a decision and take action.

Mobile has surpassed desktop in total search. In fact, mobile users take action. Almost every mobile owner has searched for something online, and 94 % have searched for something local. When they find something, they act fast: 90% take action within 24 hours; 70% call businesses after searching, and 66% have visited stores in person after doing mobile search.

This all spells opportunity for local businesses that have entrusted us to help them grow. The fact is, we haven’t been doing a very good job. In fact, we are failing. A startling 85% of Small-to-Medium Businesses (SMB) have no mobile-optimized experience.

Here are four ways to identify great leads:

  1. Old site = no mobile. If your client’s site looks old, it probably is. With the proper re-design or re-build, you can make any site look like a Fortune 500 site. You only get one chance to make a great first impression. Responsive design ensures that the site will optimize to any screen size. That includes mobile. As pages and information get updated, your customers benefit by only making one set of changes. 

  2. Mobile companion. It is possible to build for mobile only. At the very least, your customers should think about the functionality important to the mobile user. It’s important to remember, mobile has huge search reach. When a mobile user comes to your site, make it easy. It doesn’t have to be a duplication of your desktop site. 

  3. Social integration from the homepage. Search engines are recognizing and rewarding so-called social signals. Enormous online conversations take place on Facebook, Twitter, and LinkedIn, to name a few. 

  4. Telephone number must be on the homepage. This one is very important and often overlooked. Obviously smartphones are capable of make outbound telephone calls and local brands must harness this unique strength.

There is huge opportunity. But if it’s not enough to motivate your sales teams, consider this. An alarming 57% would not recommend a site with a poor mobile experience. This is the best way to kill any chance of growing with word-of-mouth. And a whopping 40% have turned to a competitor’s site after a poor mobile experience.

The mobile revolution is here. Start thriving.

Interested in reading the full article? Click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Make Them Sticky

Change is tough. That's why most people resist it – no matter the cost. So, how do you get people to change their way of thinking and switch from a competitor's product to yours?

1. Start small, and communicate clearly

When you're encouraging a customer to switch brands—whether it's his laundry detergent or SUV—you're asking for the same thing: change. And according to human nature, the best change is closest to no change at all.

2. Change one thing at a time

The next step is to focus on changing one behavior at a time—to make it seem as if you are "shrinking the change." For a change to be implemented successfully, a business must change the situation, while being cautious of how quickly the change is taking place. Remember that old saying, the slow and steady win the race?

3. Connect with consumers

Instead of focusing on industry competition, start by focusing your attention on the customers experience and needs. Putting your consumers' needs, desires and feelings first works. If you tug at your customers' emotions, their minds will soon follow. Connect to them on a level that resonates with them whether through pictures, testimonies, or even personal slogans.

Creating change isn't easy. But with letting some basic principles guide your efforts, creating campaigns that stick with your customers is inevitable—and simpler than ever. For a more in-depth read, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

SEO: The Essential Tool

Today, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

  1. It still works – First and foremost, the techniques employed to improve SEO still work. Even though data and tactics regarding organic traffic from Google changes fairly recently, the techniques themselves still remain sound
  2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the near future. To some extent, even audio and video searches ultimately depend on keywords to drive traffic to its content
  3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good results, usually at a decent price. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a foundation of your online presence.
  4. Search engines grabbing more shared information – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.
  5. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  6. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position in web searches, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

 

Zachary T. Brown
Marketing Director
StormsEdge Technology

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