Blog posts tagged with 'Apple'

Pocket Doctor

“Lifelogging” is more than just counting steps. More tech firms are trying to predict your health using data from devices like Fitbits.

Fitbit was just the start. As lifelogging and wearable computing take off, the biggest technology companies are gathering data that will let them forecast our medical future.

In recent months Apple, Samsung, Google and Microsoft have all announced apps and devices that monitor health and activity. They differ in looks and cost, but they have one thing in common: the data they gather can be used to predict the health of the person wearing them.

The latest to join the party is Vida, a start-up that launched last week. Their app works with Apple's HealthKit to pull together data from lifelogging devices such as Fitbits and create a picture of an individual's health. For $15 a week, subscribers get regular in-app sessions with a team of coaches including nutritionists and nurses, without the expense of regular real-world doctor visits.

It is aimed at people with chronic conditions like cancer and heart disease, which account for 75 per cent of healthcare spending in the US. The app will also be able to suggest clinical trials to people who may benefit.

"We're at the beginning of an age of interrogation of the human being in real time, under real-world conditions," says Dennis Ausiello, chief of medicine at Massachusetts General Hospital in Boston.

Ausiello runs the Center for Assessment Technology and Continuous Health (CATCH), a partnership between MIT and Massachusetts General. Its goal is to develop tools that continuously monitor people to get a better understanding of how certain conditions affect us.

For more on these interensting innovations, check out the full article HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Apple Pay Problems

Why Companies Are Turning Away From Apple Pay

Apple Pay is giving more power to credit card companies. Some big retailers hate this.

That's why Wal-Mart, Target and others created a rival app: CurrentC. It's expected to be slower than tap-to-pay technology like Apple Pay, but CurrentC makes processing payments cheaper for retailers.

When you swipe your card at stores, retailers have to pay credit card companies between 1.5% and 3% of every transaction. With CurrentC, retailers might get away with paying a tenth as much.

That drop in costs is huge. Consider Wal-Mart, which earned $4 billion in profit on $119 billion in sales last quarter, a profit margin of just 3%. Cutting down on swipe fees could amount to hundreds of millions -- even billions -- more dollars in profit.

By contrast, CurrentC runs on an old, little-known payment network called "the automated clearinghouse." It's cheaper for shops to process payments, because the system is generally slower. (It's the one used for direct deposit and social security benefits.)

These retailers are also rejecting Apple Pay out of fear that Apple's newer, safer payment system will let banks charge stores even more money for every swipe, according to Cherian Abraham, a mobile payment expert with Experian (EXPGF).

With Apple Pay, store registers never get your credit card number -- only an anonymous payment token. This chokes off the number one way retailers get customer data for tracking purchases and directly marketing to you afterward.

Are you an ApplePay user and want to know more? If so, click HERE!

Zachary T. Brown
Marketing Direcetor
StormsEdge Technology

Business Card Quandary

You never know when you'll wind up asking someone for a paper business card but when was the last time you actually consulted a Rolodex to find someone's phone number, address or email address?

With that being said, it seems as if my ever-growing electronic contact database continues to grow due to its simplicity and less “messy” look. To be honest though, I actually treasure those physical cards because I have somewhat of an obsession with business cards – their design, texture, graphics etc.

This nature of card-collecting makes managing them pretty tedious task, one that relies on either manual entry, a smartphone camera or even a miniature scanner to turn the information digital. With that in mind, here are a few mobile apps and services designed to make this process a little simpler.

  • Bizz Card (Apple iOS; Free) - You can use this service to create an electronic identity that replaces paper cards, complete with sophisticated graphics. You "share" your card by swiping across your iPhone, which automatically generates an email message to send. If you have an existing card, you can capture the image to send electronically. This app is meant pretty much just for giving out your card, not for managing cards from other people.

  • Flextown (Android, iOS; Starts at $65 for a single card) - Initially launched in Denmark, the service turns paper cards into one special Flextown physical card that can share its information using Near Field Communications. (There's also a QR code on the back that can be scanned to achieve the same purpose.) So, you don't technically hand out the card, you offer it to someone for them to scan with their smartphone. You can also share it via email, SMS or AirDrop. The cardholder gets an alert when someone accepts and stores his or her information. The service integrates with existing CRM applications. 
  • CamCard (Android, iOS, Blackberry, Windows Phone; Starts at $0.99 for app downloads plus the Web service) - Created by enterprise mobile developer INTSIG and widely used in Asia, this service is still officially in beta if you check the site. Like other offerings, it lets you scan a physical business card so that it can be added to a digital management system. The twist is that it supports augmented reality -- allowing you to attach text, video, graphics and and other documents to specific cards.

Zachary T. Brown
Marketing Director
StormsEdge Technology

Top 5 Laptop Brands

1. Apple
Apple was ranked first as producer of 2013 best laptop in this. Apple does not have enough laptop models but the cost of their products worth around $1000 USD.

2. Sony
Just like Samsung, Sony also an old brand and manufacturer of thousands of electronic products. Sony has become the most popular brand over the last few decades and especially in the electronic world is no exception with their laptops.

3. HP
HP is one of the oldest brands of laptop and after merging with Compaq it has become more widely known than ever. This brand is known for making a lot of standard laptops has a remarkable quality. Well, the laptop from HP is be a bit more expensive but the price is a decent price for the products they launch.

4. Lenovo
Lenovo has a fairly priced slightly more expensive than other brands, but the quality. Lenovo is often the first choice when a want to buy quality branded laptops, although a little pricey but they are not lacking in all respects, be it design, hardware or on other features.

5. Samsung
Samsung is a very old brand that produces many electronic products including home appliances such as television, freezer, air conditioner, washing machine and much more.

Check out the full atricle HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology


The iPhone6 is not a phone, but more a mini computer…

Smartphones have been heading that way for a while. But with the iPhone 6, Apple has made phone calls the least of our concerns when shopping around for a new cell phone. We look more for how we can send messages, take pictures and now even pay for a cup of coffee.

At first impression, I thought it was about time Apple let their iPhone 6 catch up with most of the things we've come to expect from competitors, while changing how we define the word "phone." One thing that has caught my attention in particular with the iPhone 6 is Apple Pay, which is an application that allows you to replace a wallet full of credit cards with your iPhone.

This transformation is a good thing for most of us, though turning the iPhone into a multi-faceted minicomputer required some compromises.

The biggest change to the iPhone6 is it’s size—it measures 4.7 inches diagonally and its big brother, the iPhone 6 Plus, measures 5.5 inches diagonally. All that extra screen space allows you to do a lot more with the iPhone 6. The larger screen will probably increase productivity for some, since they can read more emails, view bigger pictures and type more easily. The screen is brighter and offers higher-resolution than existing iPhones. People who do a lot of work on the go will likely be drawn to the larger iPhone 6 Plus.

Apple also worked in some modifications to the iPhone's operating system to ease one-handed use, features not found on other large-screened smartphones. Press lightly twice on the iPhone 6's Touch ID button, and whatever app you're using instantly becomes half-screen sized, so you can reach stuff at the top of the screen, like the icon to start a new email.

In the Messages app, you can send a voice note with just your thumb by pulling up a quarter-circle sized control in the lower-right side. Samsung allows you to place apps in a smaller window or shift the size of the keyboard in its latest flagship phone, but it isn't quite as elegant.

Designing computers the size of a phone is the age were in now and in a few months, I’m sure most of us who upgrade to the iPhone 6 will wonder how we ever used such a small "phone" before.

For the full read, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

iTunes. Love It Or Hate It

Love it or hate it, iTunes has reshaped the music industry and the way many people purchase music as well as books, movies, TV shows and video games. My IT guy calls it a virus, but I love iTunes—some days just in theory to be sure.

My love of music started at an early age, but I think many would agree that music plays an integral part of our middle school/junior high school and high school years. It did for me. Remember the power ballads of the 1980s? Don’t Stop Believin’ and Open Arms by Journey, Keep on Loving You by REO Speedwagon, and Heaven by Bryan Adams, just to name a few. Yeah—that’s when I started wanting to own music.

Back then you could still buy real records, but cassettes were the norm. The biggest issue for me was that I just wanted the one song I heard on the radio. The only way to get that one song was to record it onto a cassette from the radio. As you can imagine, it wasn’t the best quality, but we made do.

Fast forward a couple of decades. iTunes’ was initially released in 2001, but not available on anything but Apple products for a few more years. I didn’t discover it myself until the late 2000s, but when I did, it was manna from heaven. I could now buy one song at a time.

I could create playlists depending on my mood. I could listen to one song over and over and over, and no one else had to be driven crazy by my current song obsession. My first iPod was the first generation classic. My second iPod was a first gen classic with a larger hard drive—I’d discovered how to convert my TV shows on DVD to an mp3/mp4 format. And somewhere along the way TV shows and movies were available directly from iTunes—no converting necessary. Not that I buy every single show I watch. That’d be too expensive.

Of course now, there are several different platforms and iTunes is no longer the only game in town. Are you a fan of iTunes or do you prefer another platform to satisfy your musical madness?

Jen FitzGerald
Office Manager
StormsEdge Technology