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Blog posts tagged with 'Facebook'

10 Social Media Facts That Will Make You Rethink Your Marketing Strategy

Social Media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

5.) Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it

Here is something most of us struggle with: To provide great customer service on Facebook. I’m not sure why, but it’s always proven to be trickier than Twitter or email.

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes.

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. 

10. 25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a skirmish over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

For the full article or a more in-depth analysis of each point made, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Hassle Free Social Media Practices

Social media occupies our everyday lives, providing opportunities and distractions in equal measures. How can our audiences use social media to save time and stay connected while reducing the time social media takes up?

Everything we create and post online should be social. In addition to the thousands of news and gossip articles published every day, we have even more content to engage with than ever, as there are several responses left by users and followers, which can be controversial and amusing.

Ordinary people and those who are more prominent don’t seem to hold back. For me, comments left on an article can provide as much, if not more, entertainment than the original article itself. 

If you think about it, it is the subjective nature of news content that sparks discussions either on the publication’s own Web site or off the back of their social media posts. This is where a user’s activity will be seen by followers — people who are more likely to respond to someone they are connected with and further engage in the discussion.

Newspaper and magazine editors are “content editors.” They ensure that everything they publish is easy to find, has embedded links, is shareable, and looks great across multiple platforms and devices.

This means that a wider skill set is needed for success, which has called for new talent within organizations, regardless of the size.

After all, with the print medium declining year after year, there is a need to safeguard businesses by reaching new audiences and having a strategy to get eyeballs on the content and, over time, increasing the number of followers and interactions with content.

You can probably gather from this post that, while social media can extend audience reach and interaction from personal and business points of view, it can be very time-consuming and tricky to stay front-of-mind and relevant. This is true whether you are running a national newspaper or a cafe in a little town across the country.

To make this easier, here are five hassle-free social media tips that will save you time:

  1. Use RSS feeds that connect to Twitter and Facebook so that each time you post on your blog or Web site, the content appears on your social networks straight away.
  2. Set up Facebook and Instagram links and statuses so they are automatically tweeted.
  3. Upload your Instagram photos to an album on Facebook so your fans and friends can see what you’re up to.
  4. Welcome new members and followers. This is especially good for small groups.
  5. Finally, ensure you activate all social networks by syncing them to different devices.

Zachary T. Brown
Marketing Director
StormsEdge Technology

Turning Lemons Into Lemonade | Facebook Marketing - Part 2

Yesterday I gave an overview of how Facebook is changing their marketing platform and how it will effect small to medium busninesses. Yes, I know some of you are probably ready to choke me for cutting yesterdays article short and not revealing the "how to," so without further a-do, here are you "how to's" when it comes to turning your Facebook marketing lemons into lemonade!

So how should you position your sales team in order to turn Facebook lemons into lemonade?

  1. Diversify your content plan. Help your accounts go big with fresh content. Facebook changes of this magnitude were bound to happen sooner or later. Things that are free and good at some point either stop being free or no longer are good. Facebook chose the former.
  1. Commit to the content. You will do well publishing varied, two-way communication. Think of your content plan as you would your relationships. Be real, be sincere, and be helpful.

  2. Remember, you’re the expert. Illustrate your agency customers’ professionalism. Chances are, your account is best doing what he or she does. Make that shine through their content
  1. Unleash the power of community. Leverage content to evangelize your connection to the local community. Remind your audience of the value of giving back. First, lead by example.
  1. Use promotions, offers, and sales. Announce and remind your audiences of the value of being your customer. One-day sales and Internet-only specials are examples of powerful “give back” tools. Everyone loves a deal.

Is there life after the news feed?

Without question. The silver lining has shown us what happens when we rely too heavily on any one channel or audience. Facebook is running its business. Your customers are running a business, too. It’s our job to help our customers communicate and market their business, so they can do what they do best. 

We can’t control what Facebook does next. Now is the time to take control of your customers’ content and audiences with the five steps above. Content marketing will position your account as the expert, show they’re connected to the community, and help their promotions get above the noise.

For a full and more in-depth description of each point, click HERE!

Zachary T.Brown
Marketing Director
StormsEdge Technology

Turning Lemons Into Lemonade | Facebook Marketing - Part 1

Hundreds of millions seemingly become more dependent on Facebook each day. The smallest changes from the social media giant send ripples across the social universe. If Facebook changed the way we communicate, and now Facebook is changing again, how much damage did it create?

According to Facebook, delivering relevant content in a way that won’t be missed by Facebook users is the goal. This was explained in a blog post by Facebook. The objective is to remove content that is “gamed” in the news feed to gain more distribution than it normally would. Facebook engineers went to work to scrub three major areas aimed at reducing news feed spam.

I saw the early accusations against Facebook. The company claimed that just 6% of a business’ page feed would appear on followers’ news feeds. “How dare they?” and “Facebook should be free!” angrily rang out.

This behavior, coupled with Facebook’s rising ad revenue, would have social media critics crossing their arms and telling us, “I told you so!”

Facebook is clearly on the lookout to suppress certain types of content. Like-baiting, frequently circulated content, and spam links now face intense scrutiny. That’s the Facebook company line.

However, others are not so sure. A source professionally familiar with Facebook’s marketing strategy, claimed the social network is “in the process of slashing “organic page reach” down to 1% or 2%.

Marketers have been on a honeymoon with Facebook. Now it’s time to pay the wedding bill. 

Businesses have benefited from the free promotional power of organic reach. They will want to rethink their social strategy.

Imagine a small- or mid-sized business audience of, say, 1,200 likes. Last year’s doughnut sale was a hit. It drove traffic into the store and got folks talking socially about the “buy a dozen for a penny” sale, thanks in part to their message reaching over 1,000 news feeds.

A strong promotional message reaching that audience will produce sales results. Now, after organic reach is slashed, that same doughnut sale reaches a couple dozen, at best — no pun intended. That’s no way to run a doughnut shop. 

So how do you exactly go about turning these lemons into lemonade? Find out tomorrow morning in "Turning Lemons Into Lemonade | Marketing - Part 2!"

Introverts & Social Media

Our marketing dude, Zach, talked in a previous post about using social media as a business tool… But what about your average Joe or Jane Schmo? According to Zach, there are over a hundred social media sites to choose from. I’ve personally probably only heard of maybe a dozen, give or take.

I don’t participate on everything I know about either—that’d just be too much, especially for an introvert like me. But I have to say, for an introvert, social media is a safer (in more ways than one) and less exhausting way of meeting new friends and interacting with people. Generally speaking, you can connect with others who are interested in the same things as you, be it music or art or literature or gardening or whatever, and you can control your level of participation or not participate at all if don’t want to for any reason.

You can also pick and choose what platforms you utilize for different purposes. For example, I use Facebook as a way of keeping in touch with my family who is scattered across the country as well as with a few old and dear family friends and selected others. I also use it for the latest news on my random obsessions, like the BBC’s Sherlock or Harry Potter. Most of my friends are aspiring or published authors and almost all of them use Facebook as a way to network and connect with readers. I had to unfriend them all because keeping up with that much inflow was too much work.

In addition to Facebook, I keep a blog. I generally post three times a week about what’s going on my life. Originally, it kept my mother up-to-date (before I connected with her on Facebook) but I’ve developed a tiny following (2 or 3 people that I know personally) who find my ramblings interesting or amusing or, every now and again, a bit philosophical. It’s also a sort of high level diary of my life for the last seven years. What I was interested in, what was going on in our lives.

There are a couple of other platforms I utilize, some more than others and for specific purposes. Above all, social media from a lay person’s perspective should be fun. If it’s not fun, why do it?

What about you?

What platform do like the most?

 

Jen FitzGerald
Office Manager
StormsEdge Technology

A Business Necessity: Social Media

Do you find yourself lost in the tidal wave of what’s become social media? Facebook, Twitter and Google+ among some, have completely changed the way businesses advertise on the web. How do you know which one suits you the best though? In this post, I’m going to lay out a few of the best social media sites for small business owners, and why.

First off, when considering your online marketing strategy, your website MUST come first. Think of it as sort of a “base camp” that you will connect to/from any number of external points. Your website is property owned by you, whereas social media pages are owned by someone else. Look at social media sites as simply a vehicle to get your message out there and drive traffic back to what you have control over. Still, getting “social” is an important component to any marketing plan.

1. Facebook

Launched in February 2004 for college students, Facebook has come a long way in a short seven years. Now with an estimated 800 million active users it is ranked as the most used social networking service in the world (by the number of active monthly users).

Lucky for you, starting a business page - and tapping into the power of Facebook – is pretty easy. Once your page is created, users ‘like’ it (opt-in to get your posts) and your news will be posted to their ‘wall.’

2. Twitter

A micro-blogging social media site that has been around since 2004, Twitter has an estimated 300 million user’s world-wide. It has been described as SMS of the internet, because posts are short, sweet and to-the-point.

Twitter is a tidal wave of information. Posts come in at 140 characters or less and can be organized via hashtags (#). Topics range from totally practical(#workouts) to the absolutely absurd (#ThoseTeethThough).

3. YouTube

YouTube is a video sharing social media site that is owned by Google. There are more than 48 hours of new video uploaded to the site every minute. As a small business owner, using video in your online marketing strategy – and the back-end key words of your YouTube video - is just as important as your other online strategies.

4. Google+

Google is a power house (and personally, my most favorite company). Originally launched as a search engine company in 1996, Google has continually added, updated and created new products that will appeal to its 1 billion unique visitors per month. Re-read that…1 BILLION PER MONTH.

5. LinkedIn

Founded in 2002 and launched in 2003, LinkedIn is the most professional business-to-business social networking site. LinkedIn gets 2 new members every second, putting it at 135 million active users in more than 200 countries. Traditionally viewed as the premier spot to place your resume online and search for a job, LinkedIn has grown into a robust networking site.

I always recommend dedicating an hour or so a week maintaining your LinkedIn profile. Also, be sure to add your company listing, and update it as well. In other words, use your LinkedIn company profile page like a resume for your business.

For more tricks and tip, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

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