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Blog posts tagged with 'Marketing'

Media Marketing Tools

New social media marketing tools seem to pop up every day, so here’s some help sorting the best from the rest:

1. Mention: Google Alerts for the social web. Mention helps you monitor your brand’s presence on social networks, forums, blogs and more. It also includes social features that allow you to respond to mentions of your brand and to share industry news that you find.

2. Buffer: Social media publishing plus powerful analytics. Buffer is a powerful social media tool that lets you schedule your updates to Twitter, Facebook, LinkedIn, Google+ and App.net.

3. Feedly: Content discovery. Finding great content to share with your audience is easy with Feedly. Not only can you subscribe to RSS feeds to keep on top of industry blogs and news sites, you can also use Feedly to discover new content related to your topics of interest.

4. Twitter Counter: Track Twitter progress. It can be easy to lose track of how your Twitter account is growing; that’s where Twitter Counter comes in. It’s a free service that tracks changes in your follower count and predicts future growth over time.

5. Zapier: Link favorite social services. Zapier connects the services you use independently. For example, if your team uses HipChat to keep in touch, you can use Zapier to set up automatic notifications inside HipChat rooms for Tweets, MailChimp campaigns or new RSS items.

6. Bottlenose: Intelligence for social networks. Bottlenose features a real-time search engine that queries all public information from social networks and groups and displays it in algorithmic order of importance. The result is a stream of content ranked by most to least important.

7. Followerwonk: Follower analysis for Twitter. Although you can use a tool like Twitter Counter to watch the growth of the number of your Twitter followers, you may need to analyze your followers more carefully. Followerwonk breaks down your followers into demographics so you can understand them better.

8. Quintly: Social analytics for brands. Quintly is a powerful tool for in-depth social media analytics, helping you track your business’s social media performance on Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. Quintly also has benchmarking features that help you understand how your performance compares to that of competitors and to industry averages.

Zachary T. Brown
Marketing Director
StormsEdge Technology

Turning Lemons Into Lemonade | Facebook Marketing - Part 2

Yesterday I gave an overview of how Facebook is changing their marketing platform and how it will effect small to medium busninesses. Yes, I know some of you are probably ready to choke me for cutting yesterdays article short and not revealing the "how to," so without further a-do, here are you "how to's" when it comes to turning your Facebook marketing lemons into lemonade!

So how should you position your sales team in order to turn Facebook lemons into lemonade?

  1. Diversify your content plan. Help your accounts go big with fresh content. Facebook changes of this magnitude were bound to happen sooner or later. Things that are free and good at some point either stop being free or no longer are good. Facebook chose the former.
  1. Commit to the content. You will do well publishing varied, two-way communication. Think of your content plan as you would your relationships. Be real, be sincere, and be helpful.

  2. Remember, you’re the expert. Illustrate your agency customers’ professionalism. Chances are, your account is best doing what he or she does. Make that shine through their content
  1. Unleash the power of community. Leverage content to evangelize your connection to the local community. Remind your audience of the value of giving back. First, lead by example.
  1. Use promotions, offers, and sales. Announce and remind your audiences of the value of being your customer. One-day sales and Internet-only specials are examples of powerful “give back” tools. Everyone loves a deal.

Is there life after the news feed?

Without question. The silver lining has shown us what happens when we rely too heavily on any one channel or audience. Facebook is running its business. Your customers are running a business, too. It’s our job to help our customers communicate and market their business, so they can do what they do best. 

We can’t control what Facebook does next. Now is the time to take control of your customers’ content and audiences with the five steps above. Content marketing will position your account as the expert, show they’re connected to the community, and help their promotions get above the noise.

For a full and more in-depth description of each point, click HERE!

Zachary T.Brown
Marketing Director
StormsEdge Technology

Make Them Sticky

Change is tough. That's why most people resist it – no matter the cost. So, how do you get people to change their way of thinking and switch from a competitor's product to yours?

1. Start small, and communicate clearly

When you're encouraging a customer to switch brands—whether it's his laundry detergent or SUV—you're asking for the same thing: change. And according to human nature, the best change is closest to no change at all.

2. Change one thing at a time

The next step is to focus on changing one behavior at a time—to make it seem as if you are "shrinking the change." For a change to be implemented successfully, a business must change the situation, while being cautious of how quickly the change is taking place. Remember that old saying, the slow and steady win the race?

3. Connect with consumers

Instead of focusing on industry competition, start by focusing your attention on the customers experience and needs. Putting your consumers' needs, desires and feelings first works. If you tug at your customers' emotions, their minds will soon follow. Connect to them on a level that resonates with them whether through pictures, testimonies, or even personal slogans.

Creating change isn't easy. But with letting some basic principles guide your efforts, creating campaigns that stick with your customers is inevitable—and simpler than ever. For a more in-depth read, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

SEO: The Essential Tool

Today, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

  1. It still works – First and foremost, the techniques employed to improve SEO still work. Even though data and tactics regarding organic traffic from Google changes fairly recently, the techniques themselves still remain sound
  2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the near future. To some extent, even audio and video searches ultimately depend on keywords to drive traffic to its content
  3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good results, usually at a decent price. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a foundation of your online presence.
  4. Search engines grabbing more shared information – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.
  5. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  6. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position in web searches, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

 

Zachary T. Brown
Marketing Director
StormsEdge Technology

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