RSS

Blog posts tagged with 'Mobile'

The Mobile Revolution

Did you know that the mobile phone in your pocket has more computing power than all of NASA in 1969? As marketers, we’ve never had more power to reach and influence people. Mobile drives strong local action. Consumers love using their device to discover what’s nearby, and then make a decision and take action.

Mobile has surpassed desktop in total search. In fact, mobile users take action. Almost every mobile owner has searched for something online, and 94 % have searched for something local. When they find something, they act fast: 90% take action within 24 hours; 70% call businesses after searching, and 66% have visited stores in person after doing mobile search.

This all spells opportunity for local businesses that have entrusted us to help them grow. The fact is, we haven’t been doing a very good job. In fact, we are failing. A startling 85% of Small-to-Medium Businesses (SMB) have no mobile-optimized experience.

Here are four ways to identify great leads:

  1. Old site = no mobile. If your client’s site looks old, it probably is. With the proper re-design or re-build, you can make any site look like a Fortune 500 site. You only get one chance to make a great first impression. Responsive design ensures that the site will optimize to any screen size. That includes mobile. As pages and information get updated, your customers benefit by only making one set of changes. 

  2. Mobile companion. It is possible to build for mobile only. At the very least, your customers should think about the functionality important to the mobile user. It’s important to remember, mobile has huge search reach. When a mobile user comes to your site, make it easy. It doesn’t have to be a duplication of your desktop site. 

  3. Social integration from the homepage. Search engines are recognizing and rewarding so-called social signals. Enormous online conversations take place on Facebook, Twitter, and LinkedIn, to name a few. 

  4. Telephone number must be on the homepage. This one is very important and often overlooked. Obviously smartphones are capable of make outbound telephone calls and local brands must harness this unique strength.

There is huge opportunity. But if it’s not enough to motivate your sales teams, consider this. An alarming 57% would not recommend a site with a poor mobile experience. This is the best way to kill any chance of growing with word-of-mouth. And a whopping 40% have turned to a competitor’s site after a poor mobile experience.

The mobile revolution is here. Start thriving.

Interested in reading the full article? Click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Being "Mobile Minded"

The way readers consume news has changed. Media companies must change the way they write and deliver content to address this new trend.

In 2010, the Financial Times had no mobile audience. Four years later, more than 60% of FT readers access its content via mobile devices. And, in a recent survey of U.S. consumers conducted by the Associated Press and the American Press Institute, 78% say they used their smartphones to get news during the past week.

Some people, especially those in the 18-34 age group, prefer mobile devices as their exclusive source for news content. These mobile-only audiences tend to fall into two camps:

  • Busy on-the-go news readers who want something to look at while standing in line or sitting at a coffee shop.
  • In-depth news readers who check their smartphones several times a day looking for new or engaging content to delve into.

Media companies around the world are discovering that mobile audiences consume news differently than desktop and print readers. Effective engagement with mobile readers requires a writing style that is appropriate for the smaller screens and larger distractions that characterize today’s in-motion lifestyle. So, with these hurried, harried, and often upperwardly mobile users in mind, here are some tips on writing news content for this cherished audience segment:

1. Provide maximum information with minimum words.

Make every word count. Cut out the fluff and get to the point. Use short, tight sentences, and remove every superfluous word.

2. Create attention-grabbing titles.

Keep your titles brief, relevant, and descriptive. Avoid jargon. And, aim for a length of 65-70 characters max to avoid truncation.

3. Focus on strong introductions and compelling summaries.

Mobile audiences have no time for introductions that dance around a topic. So, just get to it.

4. Use the medium to benefit your message.

Some mobile devices – especially newer smartphones and tablets – are optimized for images. Take advantage of these visual capabilities by using graphics and images to complement your writing.

5. Lists and links are the lifelines of an effective mobile story.

Mobile readers love lists. Ordered or unordered lists; it doesn’t matter. Lists are succinct and easy to read.

When it comes to daily news consumption, we’ve crossed a significant threshold. People now spend more media time each day with their mobile devices than with their desktops, laptops, or printed newspapers.

For the full article and all the juicy content we left out, click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Newsletter