Blog posts tagged with 'Research'

The Mobile Revolution

Did you know that the mobile phone in your pocket has more computing power than all of NASA in 1969? As marketers, we’ve never had more power to reach and influence people. Mobile drives strong local action. Consumers love using their device to discover what’s nearby, and then make a decision and take action.

Mobile has surpassed desktop in total search. In fact, mobile users take action. Almost every mobile owner has searched for something online, and 94 % have searched for something local. When they find something, they act fast: 90% take action within 24 hours; 70% call businesses after searching, and 66% have visited stores in person after doing mobile search.

This all spells opportunity for local businesses that have entrusted us to help them grow. The fact is, we haven’t been doing a very good job. In fact, we are failing. A startling 85% of Small-to-Medium Businesses (SMB) have no mobile-optimized experience.

Here are four ways to identify great leads:

  1. Old site = no mobile. If your client’s site looks old, it probably is. With the proper re-design or re-build, you can make any site look like a Fortune 500 site. You only get one chance to make a great first impression. Responsive design ensures that the site will optimize to any screen size. That includes mobile. As pages and information get updated, your customers benefit by only making one set of changes. 

  2. Mobile companion. It is possible to build for mobile only. At the very least, your customers should think about the functionality important to the mobile user. It’s important to remember, mobile has huge search reach. When a mobile user comes to your site, make it easy. It doesn’t have to be a duplication of your desktop site. 

  3. Social integration from the homepage. Search engines are recognizing and rewarding so-called social signals. Enormous online conversations take place on Facebook, Twitter, and LinkedIn, to name a few. 

  4. Telephone number must be on the homepage. This one is very important and often overlooked. Obviously smartphones are capable of make outbound telephone calls and local brands must harness this unique strength.

There is huge opportunity. But if it’s not enough to motivate your sales teams, consider this. An alarming 57% would not recommend a site with a poor mobile experience. This is the best way to kill any chance of growing with word-of-mouth. And a whopping 40% have turned to a competitor’s site after a poor mobile experience.

The mobile revolution is here. Start thriving.

Interested in reading the full article? Click HERE!

Zachary T. Brown
Marketing Director
StormsEdge Technology

Choosing The Best Analytic Platform For You

For every hand there is a glove. Think about that statement…

The problem is, all the other glove-sellers are constantly trying to get you to buy their gloves instead, and other people keep recommending a whole load of other gloves that just don’t fit you at all.

This pained analogy is a “weak” attempt at describing how difficult it can be in selecting the right kind of analytics software for your own organization.

To start with, there are social media analytics, social media measurement, social listening, social media monitoring and countless millions of other terminologies to keep track of, and each will come with a wide range of competencies and feature sets. Each will claim to be the best on their own website too, of course.

So what I’m going to do is give you a simple outline to follow when searching for an analytic tracking platform.

Create a shortlist

Clever marketers and other departments seeking specific platforms for analyzing social media will begin by outlining what they actually want to do. They may outline some desirable objectives, like:

  • I want to keep track of how many followers we have
  • I want to understand which pieces of content are performing best
  • I want to better manage and schedule our brand’s social media posts
  • I want to listen to what customers are saying about my marketplace
  • I want to keep track of influential mentions in the media of my brand

There could be many thousands of other, similar, statements too.

However, once it’s clear what you’re actually wanting from your software then you can begin the process of earnest, full-on research.

Do some thorough research

Look up independent reports. Search for comparison documents. Go on sites like G2 Crowd to see what customers are saying about certain software. Go on sites like Glassdoor to see what employees are saying about it. Try to source materials that don’t champion a specific tool – remember that your requirements are unique and only you can be the judge of the best platform for you.

Rather than elevate one tool in particular above all others, aim at showcasing the capabilities of complete platform.

The final stage is the most important…demoing. Request demos of every tool that looks like it might be able to meet your objectives. Give the seemingly slightly weaker ones a chance to impress in action. Stress-test them.

Push them to their limits. Try to envisage why they might not be the right choice. Take the salesperson out of the equation and line up the actual products against each other.

Ask the vendor to set you up with a trial so you can test it yourself. Get demos and trials of the front runners and make a decision based on personal experience, not just whichever has the flashiest advert or what appears highest in rankings.

Zachary T. Brown
Marketing Director
StormsEdge Technology