Wednesday, August 27, 2014
SEO. To some, it’s what makes them want to get up from their desk, walk outside and go jump in front of a bus, but for me, it’s one of my passions.
For those who have no idea what SEO is, in simple terms, SEO is a bunch of thoughtful website practices intended to raise your websites visibility and discoverability.
With that being said, let's unpack what I believe to be three of the most important ideas and techniques behind SEO:
Top 3 Website Practices
1. User-Friendly and Error-Free
At least as much as possible. Google and other search engines crawl your site on a regular basis, so the fewer errors found, the better. But you're not building your pages for the sake of Google's crawlers; you want them to be easy to navigate and useful for the users, without the frustration of having to search all around your website for content.
I say "aware" mostly because, while keywords are important, you have to be careful not to overload a page or site with keywords. Doing so is not only frustrates users but it will have a negative impact in search engines such as Google or Bing.
3. Having A Structured Format
I’ve seen numerous people argue how they think SEO is all about "tricks “like keyword cramming or messing around with “special” code.
But true SEO work goes deep. You could even argue that it's a matter of structuring your information in a way that ensures the foundation of your site makes sense to crawlers. Pages on your site should be linked in an organized, hierarchical way, helping user to find related and relevant information as easy as possible. The result should be a clear, organized sitemap, which is an essential to both the search engines and to your users.
Implementing these practices and periodically checking to make sure everything is running smoothly, can make a serious impact on search impressions, traffic, and rankings. Hungry for MORE?
Zachary T. Brown