Blog posts tagged with 'Search Engine Optimization'

The Hidden Obvious

SEO. To some, it’s what makes them want to get up from their desk, walk outside and go jump in front of a bus, but for me, it’s one of my passions.

For those who have no idea what SEO is, in simple terms, SEO is a bunch of thoughtful website practices intended to raise your websites visibility and discoverability.

With that being said, let's unpack what I believe to be three of the most important ideas and techniques behind SEO:

Top 3 Website Practices

1. User-Friendly and Error-Free

At least as much as possible. Google and other search engines crawl your site on a regular basis, so the fewer errors found, the better. But you're not building your pages for the sake of Google's crawlers; you want them to be easy to navigate and useful for the users, without the frustration of having to search all around your website for content.

2. Keyword-Awareness

I say "aware" mostly because, while keywords are important, you have to be careful not to overload a page or site with keywords. Doing so is not only frustrates users but it will have a negative impact in search engines such as Google or Bing.

3. Having A Structured Format

I’ve seen numerous people argue how they think SEO is all about "tricks “like keyword cramming or messing around with “special” code.

But true SEO work goes deep. You could even argue that it's a matter of structuring your information in a way that ensures the foundation of your site makes sense to crawlers. Pages on your site should be linked in an organized, hierarchical way, helping user to find related and relevant information as easy as possible. The result should be a clear, organized sitemap, which is an essential to both the search engines and to your users.

Implementing these practices and periodically checking to make sure everything is running smoothly, can make a serious impact on search impressions, traffic, and rankings. Hungry for MORE?

Zachary T. Brown
Marketing Director
StormsEdge Technology

Keywords That Count

How To Choose The Best Keywords

Choosing the right keywords for your website can be the difference of showing up in search results once a day or 100 times every hour. Are the keywords you chose making a difference?

First the basics: What exactly is a keyword? A keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. This is to help direct users to information relevant to their search and ultimately to your site. Any keywords you use within your website should obviously be related to the content, products or other things that are found on your site.

What Makes a Good Keyword?

Value: There are lots of different factors that’ll tell you how valuable a keyword is. All of this data can be found from sources like Google’s AdWords Keyword Tool or Keyword Toolmaster. 

Impressions: An impression is when a keyword shows up in the search engine results page. One-word keywords will have much higher impressions, but are usually not the best keywords to go with.

Competition/ Difficulty: This is a statistic that tells you how many other people/companies/sites are competing against you for a particular keyword. Sometimes this is a stat that can be a little misleading. If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Monthly Searches: 3.7 billion. This means, most websites or companies are not using “Facebook” as a keyword, however, 3.7 billion people are searching for it on a monthly basis. This is a prime example of where the competition stat is a misleading.

Wondering how to research keywords? Google also has a resource for that in their Google AdWords Tool, but there are plenty of others that have lots of value as well. Mix and match the tools until you find the best ones that work for you.

Zachary T. Brown
Marketing Director
StormsEdge Technology

SEO: The Essential Tool

Today, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

  1. It still works – First and foremost, the techniques employed to improve SEO still work. Even though data and tactics regarding organic traffic from Google changes fairly recently, the techniques themselves still remain sound
  2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the near future. To some extent, even audio and video searches ultimately depend on keywords to drive traffic to its content
  3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good results, usually at a decent price. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a foundation of your online presence.
  4. Search engines grabbing more shared information – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.
  5. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  6. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position in web searches, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.


Zachary T. Brown
Marketing Director
StormsEdge Technology