Wednesday, December 24, 2014
Social Media is changing faster than ever, as if that wasn’t something everyone already knew!
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.
2. 189 million of Facebook’s users are ‘mobile only’
Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.
4. Every second 2 new members join LinkedIn
LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.
5.) Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it
Here is something most of us struggle with: To provide great customer service on Facebook. I’m not sure why, but it’s always proven to be trickier than Twitter or email.
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.
7. 93% of marketers use social media for business
Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes.
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers.
10. 25% of Facebook users don’t bother with privacy settings
We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a skirmish over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.
Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.
For the full article or a more in-depth analysis of each point made, click HERE!
Zachary T. Brown