Monday, December 15, 2014
Social media occupies our everyday lives, providing opportunities and distractions in equal measures. How can our audiences use social media to save time and stay connected while reducing the time social media takes up?
Everything we create and post online should be social. In addition to the thousands of news and gossip articles published every day, we have even more content to engage with than ever, as there are several responses left by users and followers, which can be controversial and amusing.
Ordinary people and those who are more prominent don’t seem to hold back. For me, comments left on an article can provide as much, if not more, entertainment than the original article itself.
If you think about it, it is the subjective nature of news content that sparks discussions either on the publication’s own Web site or off the back of their social media posts. This is where a user’s activity will be seen by followers — people who are more likely to respond to someone they are connected with and further engage in the discussion.
Newspaper and magazine editors are “content editors.” They ensure that everything they publish is easy to find, has embedded links, is shareable, and looks great across multiple platforms and devices.
This means that a wider skill set is needed for success, which has called for new talent within organizations, regardless of the size.
After all, with the print medium declining year after year, there is a need to safeguard businesses by reaching new audiences and having a strategy to get eyeballs on the content and, over time, increasing the number of followers and interactions with content.
You can probably gather from this post that, while social media can extend audience reach and interaction from personal and business points of view, it can be very time-consuming and tricky to stay front-of-mind and relevant. This is true whether you are running a national newspaper or a cafe in a little town across the country.
To make this easier, here are five hassle-free social media tips that will save you time:
- Use RSS feeds that connect to Twitter and Facebook so that each time you post on your blog or Web site, the content appears on your social networks straight away.
- Set up Facebook and Instagram links and statuses so they are automatically tweeted.
- Upload your Instagram photos to an album on Facebook so your fans and friends can see what you’re up to.
- Welcome new members and followers. This is especially good for small groups.
- Finally, ensure you activate all social networks by syncing them to different devices.
Zachary T. Brown