Wednesday, August 13, 2014
Change is tough. That's why most people resist it – no matter the cost. So, how do you get people to change their way of thinking and switch from a competitor's product to yours?
1. Start small, and communicate clearly
When you're encouraging a customer to switch brands—whether it's his laundry detergent or SUV—you're asking for the same thing: change. And according to human nature, the best change is closest to no change at all.
2. Change one thing at a time
The next step is to focus on changing one behavior at a time—to make it seem as if you are "shrinking the change." For a change to be implemented successfully, a business must change the situation, while being cautious of how quickly the change is taking place. Remember that old saying, the slow and steady win the race?
3. Connect with consumers
Instead of focusing on industry competition, start by focusing your attention on the customers experience and needs. Putting your consumers' needs, desires and feelings first works. If you tug at your customers' emotions, their minds will soon follow. Connect to them on a level that resonates with them whether through pictures, testimonies, or even personal slogans.
Creating change isn't easy. But with letting some basic principles guide your efforts, creating campaigns that stick with your customers is inevitable—and simpler than ever. For a more in-depth read, click HERE!
Zachary T. Brown