Amazon In All It's Wonder

Amazon.com is well-known for its Kindle, lightning fast shipping, and selling virtually anything online.

The e-tailer's revenue totaled $61 billion in 2012 and it currently sits at No.5 on ComScore's list of top 2,000 domains on the web.

But did you know that the massive website started in founder Jeff Bezos' garage? Or that Amazon's operation has become so massive that it's warehouses have more square footage than 700 Madison Square Gardens?

Take a look at some other mind-blowing facts we found:

  • Amazon.com was almost called "Cadabra" as in "Abracadabra". That idea was struck down because CEO Jeff Bezos' lawyer misheard the word as "cadaver".
  • Bezos chose Amazon.com for two reasons: one, to suggest scale (Amazon.com launched with the tagline "Earth's biggest book store") and two, back then website listings were often alphabetical.
  • The first book Amazon.com ever sold was from Bezos' garage in July 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought
  • Amazon's current logo was designed to depict a smile that goes from A to Z. "This signifies that the company is willing to deliver everything to everyone, anywhere in the world.
  • Last year, when Amazon's site went down for 49 minutes the company missed sales of nearly $5.7 million.
  • In 2009, Amazon.com bought popular online shoe retailer Zappos.com in an all-stock deal worth about $1.2 billion.
  • There was also a huge programming error in the early days that would let customers trick Amazon into sending them money. All you had to do was order a negative quantity of books and Amazon would credit the money to your credit card. That error has long since been fixed.
  • In 1997, Barnes & Noble sued Amazon alleging that its 1990s slogan, “Earth’s Largest Bookstore,” was false.
  • To help ease the burden on its warehouse workers, Amazon now uses robots to assist in retrieving items.
  • Despite being the CEO, Bezos only makes $81,840 per year. Before you feel bad for him, though, it should be mentioned that he owns almost 87 million shares in the company valued at about $23.5 billion. That makes him the 20th richest person in the world.

Zachary T. Brown
Marketing Director
StormsEdge Technology

Normal Cost: $849.00
Limited offer:
Request your FREE analysis today before they are gone!
Newsletter