The nice thing about deep linking with these tactics is that it is really just about a shift in your thinking. You’ll see what I mean as you keep reading.
- Email Signatures – It’s pretty common to put your home page address on a lot of your bio type data. For example, you’ll put your home page URL in your email bio. Don’t do that. Instead, link to an internal page that will add value to your email readers. While this may not give you any SEO juice, it will definitely send traffic to a useful and compelling page that will hopefully get them sticking around and subscribing.
- Guest Post Bios – Another common flawed tactic when it comes to linking to your home page is when you post. You’ll commonly write something like “Zachary Brown is a…and blogs at StormsEdge Technology,” which links to your home page. Rather, link to a deep page in your site that will drive traffic to a relevant page…thus reducing the amount of bounces you’ll get.
- Blog Comments – And it’s also pretty natural for you to drop your home page address in the website form on people’s blogs when you leave a comment. A better strategy is to leave a link to an internal page that is relevant to that audience (even if it is nofollowed). You will get traffic from that link…and if you send them directly to your home page, then they won’t know where to go next.
- Forums – Like with blog comments, if you leave a comment on a forum, make sure you manually enter a URL that will drive traffic to an internal page instead of your home page.
- Social Publishing Sites - Your next tactic is to use social publishing sites like Squidoo or Scribd…and link to internal pages on your site. Squidoo lets you create single web pages on a narrowly-defined topic, while Scribd will let you upload documents that you can share. Keep in mind that when you create accounts with these social publishing sites that you do not link to your home page! Link to a relevant internal page.
- Social Networking Sites - Wherever you’ve created a social media account…Google+, Twitter, Pinterest, etc….make sure that when they ask for a link you don’t give them your home page link. Choose a page that is relevant to that audience.
- Article Syndication - Any time you create an article with a byline for syndication…make sure you choose a relevant link to a page that will enhance the user experience. In the example below I linked the keyword “SEO Consultant” to an internal page on my site…not to my home page, which I did with “QuickSprout”.
By using the tacgics, you should be able to gain the upper hand on making your deep links count!
Tomorrow be sure to check back and read about how to help deep link users to become subscribers!
Zachary T. Brown