Creating Keywords That Count

How To Choose The Best Keywords

Choosing the right keywords for your website can be the difference of showing up in search results once a day or 100 times every hour. Are the keywords you chose making a difference?

First the basics: What exactly is a keyword? A keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. This is to help direct users to information relevant to their search and ultimately to your site. Any keywords you use within your website should obviously be related to the content, products or other things that are found on your site.

What Makes a Good Keyword?

Value: There are lots of different factors that’ll tell you how valuable a keyword is. All of this data can be found from sources like Google’s AdWords Keyword Tool or Keyword Toolmaster. 

Impressions: An impression is when a keyword shows up in the search engine results page. One-word keywords will have much higher impressions, but are usually not the best keywords to go with.

Competition/ Difficulty: This is a statistic that tells you how many other people/companies/sites are competing against you for a particular keyword. Sometimes this is a stat that can be a little misleading. If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Monthly Searches: 3.7 billion. This means, most websites or companies are not using “Facebook” as a keyword, however, 3.7 billion people are searching for it on a monthly basis. This is a prime example of where the competition stat is a misleading.

Wondering how to research keywords? Google also has a resource for that in their Google AdWords Tool, but there are plenty of others that have lots of value as well. Mix and match the tools until you find the best ones that work for you.


Zachary T. Brown
Marketing Director
StormsEdge Technology

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