SEO: The Essential Tool For A Successful Business

Is SEO a thing of the past or is it still the game changer in today’s businesses?

I once heard someone say “SEO as a marketing tactic has changed so drastically and has become almost nonexistence that people really need to learn to think of it as being less of a tactic, and more of a branding play.”

Not sure I agree with that assessment but regardless of that and contrary to what you may have read recently, SEO is far from being a nuisance.

In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

  1. It still works – First and foremost, the techniques employed to improve SEO still work. Even though data and tactics regarding organic traffic from Google changes fairly recently, the techniques themselves still remain sound
  2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the near future. To some extent, even audio and video searches ultimately depend on keywords to drive traffic to its content
  3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good results, usually at a decent price. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a foundation of your online presence.
  4. Search engines grabbing more shared information – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.
  5. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  6. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position in web searches, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

 

 

FACEBOOK:

SEO or Search Engine Optimization, is an essential tool for having a successful business. I once heard someone say “SEO as a marketing tactic has changed so drastically and has become almost nonexistence that people really need to learn to think of it as being less of a tactic, and more of a branding play. “Not sure I agree with that assessment but regardless of that and contrary to what you may have read recently, SEO is far from being a nuisance. In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

TWITTER:

Is SEO a thing of the past or is it still the game changer in today’s businesses? Here’s a list of seven reasons why your business should consider investing in SEO:

GOOGLE+:

Is SEO a thing of the past or is it still the game changer in today’s businesses? SEO or Search Engine Optimization, is an essential tool for having a successful business. Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

BLOG:

Today, many companies are making a renewed commitment to investing into developing solid, SEO optimization that is search-engine friendly and will improve their rankings over time.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

  1. It still works – First and foremost, the techniques employed to improve SEO still work. Even though data and tactics regarding organic traffic from Google changes fairly recently, the techniques themselves still remain sound
  2. It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the near future. To some extent, even audio and video searches ultimately depend on keywords to drive traffic to its content
  3. It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good results, usually at a decent price. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a foundation of your online presence.
  4. Search engines grabbing more shared information – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.
  5. Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  6. Your competitors are doing it – Remember, SEO is a never-ending process. If you’re not moving forward and improving your position in web searches, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

Zachary T. Brown
Marketing Director
StormsEdge Technology

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