iTunes. Love It Or Hate It

Love it or hate it, iTunes has reshaped the music industry and the way many people purchase music as well as books, movies, TV shows and video games. My IT guy calls it a virus, but I love iTunes—some days just in theory to be sure.

My love of music started at an early age, but I think many would agree that music plays an integral part of our middle school/junior high school and high school years. It did for me. Remember the power ballads of the 1980s? Don’t Stop Believin’ and Open Arms by Journey, Keep on Loving You by REO Speedwagon, and Heaven by Bryan Adams, just to name a few. Yeah—that’s when I started wanting to own music.

Back then you could still buy real records, but cassettes were the norm. The biggest issue for me was that I just wanted the one song I heard on the radio. The only way to get that one song was to record it onto a cassette from the radio. As you can imagine, it wasn’t the best quality, but we made do.

Fast forward a couple of decades. iTunes’ was initially released in 2001, but not available on anything but Apple products for a few more years. I didn’t discover it myself until the late 2000s, but when I did, it was manna from heaven. I could now buy one song at a time.

I could create playlists depending on my mood. I could listen to one song over and over and over, and no one else had to be driven crazy by my current song obsession. My first iPod was the first generation classic. My second iPod was a first gen classic with a larger hard drive—I’d discovered how to convert my TV shows on DVD to an mp3/mp4 format. And somewhere along the way TV shows and movies were available directly from iTunes—no converting necessary. Not that I buy every single show I watch. That’d be too expensive.

Of course now, there are several different platforms and iTunes is no longer the only game in town. Are you a fan of iTunes or do you prefer another platform to satisfy your musical madness?

Jen FitzGerald
Office Manager
StormsEdge Technology

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